What type of content gets the most engagement on Farcaster?

We analyzed 100 top casts from creators and household names to uncover seven content patterns your audience will love.

We learned that some patterns work better for individuals others work better for bigger brands.

1. Quests and challenges

Quests and challenges are traffic magnets and come in many different flavours.

Like this one by Antimo ...

... or this one by Celo ...

2. Brevity

Ran Domero, knows that less is more:

Optimism knows it, too.

Feel something is f*&ed? Just being honest worked well for me ...

.. and for Binji ...

... and for Dawufi ...

... and for Joan.

Speaking of Joan: this is Joan's top cast of the month ^^

Event or product announcements work especially well for established brands...

... like this Base camp announcement ...

... or this product announcement by Thirdweb

... this one by Enjoy

... or this announcement by Zora (+1k likes!).

Not a secret but important: memes are frequent gold medalists among Farcaster's top casts.

Like this one by Cameron ...

... this goldie by Polymarket ...

... by Mia ...

... by Jonny ...

... by Tako ...

... and by Metamask.

Everybody loves personal stories.

No wonder they work like magic on Farcaster, too, like this one by afrochicks

Did you take a good pic recently? Post it. Pictures work great, especially if you took them yourself.

Like this one by Pugson...

... this ITAP by Tess...

.. and this dang pic by Cody.

We are building herocast for you to grow faster on Farcaster.

For feedback and questions reach out to us anytime.