For the first time ever, having an idea and the will to bring it to life is enough. You don’t need to code. You don’t need to wait for someone technical to “get it.” You just need curiosity, taste, and the guts to experiment.

And that’s why I believe we’re entering the Decade of the Marketer. Or the businessperson. Or the creative. Whatever label fits best for people who’ve spent years with one hand on the pulse of the customer and the other sketching half-baked solutions in Notion docs, only to hit the wall of "this is too complicated" or “who will build it?”

Until now.

This thought actually hit me after a conversation with Alexandra (@Frogule on X), the mind behind Web3 Marketing Hackathons — a new type of playground where marketers don’t just pitch ideas or run campaigns ... they can also build. Real tools. Real experiments. Real MVPs. All without waiting for permission from engineers. 💪

Let me be clear: I’m not anti-engineer. I think they crushed it. Past decade was theirs. They built the rails. The platforms. The infrastructure. And now, for the first time in modern tech, they’ve also built tools so good that anyone can build on top of them. No code. No gatekeeping. Just imagination and some learning curve elbow grease.

You can launch a personal website made from your LinkedIn in 20 minutes with Lovable. You can spin up a bot trained on your style using Fleek in an afternoon. You can drop an app-turned-mini-frame on Farcaster with Ohana AI before dinner.

None of this existed just a few years ago. And yet here we are, going text-to-app.

Sure, it’s not always smooth. The UX might suck. It might break. But you can build with words and ideas, and that changes everything, at least in my eyes. Because the biggest friction for non-technical builders wasn’t intelligence or insight—it was access. Now we have that access. And it's time to use it.

Web3MktgHack

This is why I believe encouragement and Web3 marketing hackathons matter so much right now. They are for Web3 folk, but could as easily be for any and every non-technical founder-type who's been itching to do, not just think. If you join - you’ll meet people like you. You’ll ship something. You’ll finally experience the power of building without needing to beg for help. And it will be fun!

Personally, I don’t consider myself a marketer. I think of myself more as a revenue person. Someone who sees growth as a distribution system, not just a marketing bit. Revenue growth starts with product, pricing, positioning, and spans across marketing, BD, and sales. Most revenue growth is often hidden in non-marketing and non-sales parts. The same could be said about the seamless alignment of all the parts mentioned.

When I started my first company, we had no choice. No revenue = no rent, no food. That equation was transparent and simple. It made you forget the BS fast. DAUs, TXs, signups? Maybe cool metrics when you have time and money in the bank - aka runway. But cash flow pays the bills. Growth pays the team.

So, no - I’m not here just waving a marketer's banner. I’m here waving the all non-devs banner! This era is ours to shape. But only if you’re willing to stop spectating and start building.

Tools are here, almost ready. Use AI as your co-founder. Web3 is our lab and our jam. So, let's go!

And if you want a low-stakes, high-upside place to start, check out what Alexandra is building. Web3 Marketing Hackathon might just be the spark you’ve been waiting for.

Tools To Try

Just in case you needed more inspiration and tooling for your ideas - this is (currently) 10 of my favorite tools (text-to-code or zero-code/low-code) for non-engineers who want to build and have fun today:

Lovable – Build beautiful personal websites in minutes
Fleek – Create and deploy AI bots trained on your style or docs
Ohana AI – Build mini-apps and Farcaster frames fast
Zapier AI – Automate anything using plain English
Vercel v0 – Describe what you want, and it writes the code for your app
Replit Ghostwriter – AI assistant for building apps, even with minimal code knowledge
Glide – Turn Google Sheets into functional apps
Framer AI – Design and publish websites using text prompts
Builder.io – Visual editor for building full-stack apps
Typedream – The “Notion for websites” with AI-powered web building

I'll be honest, there's a learning curve and you still need an idea. You also still need a keen eye for good design, and most importantly, you still need to know what you want - aka you have to be able to describe your vision. If you've got the vision, you can always learn how to make it work.

If you've already tried some of these tools - I'd love to hear what you think and see what you've built! Any questions, just shoot me an email or just DM.

Till next time, let's BUILD BETTER!

BFG

Coming Up Next:

In the upcoming essays I will look at what are potential underdog themes and edge ideas (based on "Cycles For Builder") that present opportunities for small, fast-moving teams while everyone else is still looking the other way.

And also give you a guide how you can trace the pain with CVC (Customer Value Chain) before you start building any meaningful product.

In case you missed first two essays from "Cycles For Builders", find them here - Carlota Perez, Technology Revolutions and here - Gartners, Kundratiev, and others.

Stay tuned 😉
Publishing every Tue and Sat afternoon UTC.

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You can connect with me:
- on Farcaster: https://warpcast.com/bfg
- on X: https://twitter.com/aka_BFG
- on TG: https://t.me/BrightFutureGuy

And join the FC channel to meet other builders who want to do it better: https://warpcast.com/~/channel/buildbetter

I still have a LinkedIn in case you're that old.

And there's a great podcast I run where I interview builders of cool Web3 projects you may not know yet - Web3Magic Pod